Archive for January, 2012

Frequently Asked Questions on Poster Printing

January 28th, 2012

Just like postcard printing, poster printing also has its fair share of frequently asked questions by its customers. While poster printing is under the umbrella of commercial printing along with the other printing services, there are still some unique aspects to it that cannot be answered when talking about commercial printing alone. You won’t always need some cheap postcards for your marketing, and there will definitely be times when you are going to need some posters for one reason or another, and for these situations it would be good for you to already have the basic knowledge on what you need. Thus, here are some frequently asked questions on poster printing that you would want to have answered.

What is the difference between full color posters and black and white posters? Well, nothing and everything, if you want the vague and unhelpful answer that people always use. More accurately, though, it would be better to say that it depends on how you make use of the color. If you can create good and effective designs with either colored prints or black and white prints, then it would not matter either way and the only difference would be a certain discrepancy in cost. In terms of effectiveness, though, this one is entirely up to how good you are or your designer in creating art and effective publicity images. Color is simply a tool that you would use for your marketing purposes, and it does not follow that just because a poster is colored, it is already better than a black and white poster.

How do I design my poster? This is the usual dilemma of a first-timer in poster making. There are many different things to know when designing a poster including designing and editing software, poster dimensions, resolutions, colors, and many other things. Poster printing is easy once you get the hang of it, but for your first time you may want to get some help and tips from someone who has done it before. The real “how” of poster designing cannot be explained in a simple paragraph, though, so a general answer to this would be to get a tutor, the proper design software, and the proper motivation to design a good poster. » Read more: Frequently Asked Questions on Poster Printing

Three Must Criterions for Brand Building

January 28th, 2012

Advertisingis the only way or means to build a brand image on customers’ mind. Though it is not easy to influence the psyche of customers, a properly worked out advertising strategy can create the targeted impact thereby influencing as well as motivating them to buy the advertiser brand. All in all building a brand image is possible through an advertising campaign that fulfills the following criterion.

1- Let your audience discover something new and exciting in your brand. It has been a much talked about topic in advertising town to launch any promotion crusade in a properly planned, developed and deployed manner by the advertising team. All these to ensure that customers discover the brand as something new, different and exciting as compared to others. Remember, as a brand owner, if one cannot generate a different impression about his brand on customers’ mind then the entire advertising effort is wastage of time, money and resource. To avoid such annoying circumstances, it is a must to present your brand in an excitingly interesting manner so as to grasp customers’ attention.

2- Generate trust to win trust. Customers buy a particular brand because they believe that by purchasing the particular brand, they are availing of some benefits. So, it’s a priority to generate trust on customers’ mind to win back their trust or faith. The advertising message should somehow appeal (not compel) customers and also ensure that the brand is the right choice for them.

3- Provide proven features/benefits related with your brand. Customers love to know some facts and figures or some truth related with the brand before making their own decision to buy the product or not. Hence, as an advertiser, make sure that you provide some proven features or benefits related to your brand. An ad message that provides proven features about the brand easily wins customers’ affection. » Read more: Three Must Criterions for Brand Building