Archive for February, 2012

The Reasons Mobile Advertising Is So Important

February 13th, 2012

Look around as you walk by people on the streets, sit next to people on the bus or train. You are probably looking at users of a mobile device. Mobile devices have become so common these days many people report using cell phones as their primary phone lines, unlike the past when home phones were common and mobile devices were rare. From the child in primary school to the older adult it is likely that a mobile phone or pad could be found any time of the day or night whether the person is awake or asleep somewhere nearby.

Mobile devices are so widely utilised even a person driving a car can be seen using safety accessories such as earpieces to avoid having to suspend use of a mobile device while they drive. As mobile devices become more common so does mobile advertising. Years ago advertising was done effectively through flyers, telemarketing, local phone directories, billboards and emails. Well flyers get tossed away, telemarketers must contend with “do not call list” many people don’t even bring the local phone directory in from the mail these days, billboards are expensive to obtain and maintain without supplemental advertising methods and emails are often “spammed”. Think about it, the objective of advertising is to maximize the number of people who will see your ad and peak their interest. What better way to capture a person’s attention than with the one device that monopolizes people’s free time. People tend to be addicted to mobile access as more and more upgrades become available.

Mobile advertising is a grand concept because it eliminates the competition while targeting its audience. When an advertisement is sent through mobile advertising the only competition it has is itself. There are no unrelated banners, logos or pop-up ads to distract the receiver. The mobile ad focuses on related product and services. The ads usually allow the person to search additional related topics, products or services. It keeps the receiver focused on the topic at hand and maintains interest directed towards promoting the goods or services. » Read more: The Reasons Mobile Advertising Is So Important

Local Service Business Online Promotion

February 13th, 2012

Search Engine Optimization

The first topic I will discuss is Search Engine Optimization. This involves tweaking your website and performing backlinking activities, as well as providing good quality content for your visitors. You already have some content on your main site, and this is sufficient for getting started. Also you can use some free WordPress plugins can be used to tweak your site without any complicated computer code.

So what you want to start doing is getting as many good backlinks to your site as possible. This involves contacting or registering with as many top ranked, high traffic sites and forums and linking back to your site. This improves search engine positions – you want to be in the top ten page of a Google unless you’ll not get much business this way.

You should only get a maximum of three backlinks a day, otherwise Google will flare you up as a spammer and ban your site. Also be cautious with people offering you packages where you get 4000 backlinks in a week. This will destroy your ranking, as Google’s algorithms are quite smart these days and you’ll be snared right away.

Keyword Research

Before you begin generating backlinks to your site, you must find out which keywords to target, so the search engine users get specifically what they want (content relevance). The tool I use is the Google keyword suggestion tool

What you want to look for here is high traffic keywords with local monthly searches. So choose around ten of the keywords you think are most relevant to your services.

Now for each backlink title, you must include a title with your main keyword (law, lawyer, etc) and one secondary keyword phrase, for example:

LisaWong Law – Top San Diego Criminal Law Experts

Now for each of your ten chosen keywords, create titles like those above and save in a text file. Also, you’ll need a 25 – 30 word description, and around three or four of those too. Reason for this is because Google will detect duplicate content and the backlink will not count.

Submitting to Directories

Online directory sites are a bit like the Yellow Pages online, and most are free. You need to visit each site, register and post your title and description you’ve just made up. Now some of the directory sites are manually reviewed by humans, and can take a couple of months for your link to be made public, and for this reason I do this first. It can be a bit tedious doing this, but the links are well worth it. I use a free software for this, and it speeds things up a little. » Read more: Local Service Business Online Promotion