Archive for the ‘Advertising’ category

Things to Remember for Creating Great Business Cards

September 22nd, 2012

Your business card speaks volumes about your brand or business. Designing and printing a great business card will often put you miles ahead of the competition in a potential customer’s mind. Generally, even professionally printed business cards are affordable. This is partially because printing shops compete for business and will provide business cards at reasonable prices. To create business cards that showcase your brand or business in the best possible way, consider 7 tips for designing and printing the best possible business card for your brand or company.

1.) Include your product or service on your card.

How many times have we been weeding out our collection of business calling cards only to find cards with just a name and contact information, and no clue as to what the company or brand does! These cards are basically useless in networking situations where recipients will collect several cards and then later enter them into some contact management system.

Not only should your card include your company logo, name, job title, email and phone information, it should also include the product or service you provide. Of course, there are instances where no description of services is required. For example, a Microsoft executive will have no need to explain on the card about the business of Microsoft. However, for those lesser known companies, remember that card recipients will not likely remember your brand or business weeks later unless you give them a clue about what you do on your card.

2.) Have your business logo professionally designed.

If you have a penchant for design, you may want to design your logo for your business. However, avoid using clip-art or web-art as your company logo. The quality of the graphics for such artwork is very low. A professionally designed logo will provide you with high quality graphics files that may be used when creating your calling cards. A low quality logo graphic wills print with imperfections and shadows. Spend the money or allocate the time to design and produce a professionally designed company or brand logo.

3.) Always keep the business card updated with current information.

Most people frown on receiving a card with the phone number scratched out with a pen and a new one written in. In fact, with the potential of fraud in today’s world, many people will simply toss a card if a number is scratched out and a new one penned in. If your phone number, email address or address changes, print a new batch of calling cards with the current information. » Read more: Things to Remember for Creating Great Business Cards

Make Your Choice From Different Types of Brochure or Literature Holders

September 22nd, 2012

Wooden Holders:

Wooden literature or brochure holders are sturdy and conventional. Different types of wood are used in order to design these holders. You may go for oak or mahogany racks for the magazines in the offices or various public spaces. It is possible to choose from the various shades available which can be made to match up with the indoor d├ęcor. You can either select the rack which comes with a stand, or go for the wall mounted holders which save space and looks appealing too. The number of pockets may vary in various units and can range from 7-20 for keeping brochures or magazines. With these state-of-the-art display cases you hit two birds in one shot- advertise and enhance your office interiors.

Steel Holders:

Beautiful steel holders are sturdy and durable. Not only that they are also a great way to get your brochures and magazines displayed to the best of their abilities. These come in attractive looking designs which add to the appearance of your available space. Mostly the steel literature or brochure holders are specifically designed for the floor standing utilization.

Slat Wall Displays:

The slat wall Brochure Holders offer a high range of versatility as well as flexibility of use. In this type of holders there are innumerable options to choose from. Either you can think of displaying a single brochure or groups for best effects. These help in the development of an informative and eye catching display option for the convenience of your customers.

Cardboard Holders:

When your organization is looking for the economic solutions concerning a high volume of roll outs, the cardboard brochure holders are the perfect choice out there. It is easy to assemble them, anywhere you desire. When you seek to showcase your products, these lovely holders gives a cost effective option. They can be placed at a location where you are sure to easily attract the prospects. » Read more: Make Your Choice From Different Types of Brochure or Literature Holders