Archive for the ‘Web Development’ category

A Write Up on Website Development for Small Business

October 24th, 2011

Small business website development is the real key to the success of small and medium business enterprises that crowd the web world today. The companies do not have the resources to go in for sophisticated, high-end, fully software-loaded websites that big Corporates and business conglomerates indulge in usually. SMEs have to confine their websites within the frameworks of their budget and objectives. There is no money to splurge on fancy websites. Here the purpose of the website is to declare a web presence and also to promote the marketing activities of the companies, utilizing the potential of the internet world. Customer friendliness is the watchword here. Small business website has to increasingly depend on Customer service which is increasingly seen as one of the most valuable uses for a business website. The website should be available on a 24 hour, seven days a week basis.

The basic rule for small business website is that every page of the website should be written from the visitor’s point of view and not from that of the web promoter. The ten fundamental rules for effective small business website development are:

1. Always Be accessible. Show very clearly on your site all the ways that your customer can contact you – including e-mail, phone and fax numbers, and your office hours.

2. Return every e-mail or phone call in the same day, as far as reasonably possible. This may sound simplistic, but a recent experiment with the top Fortune 100 companies showed that nearly a third failed to respond to e-mail sent through their website within one month!

3. Acknowledge all orders. Send e-mail confirmations (this can be done very effectively with autoresponders), and if you’re shipping actual products, give tracking numbers and expected delivery dates. » Read more: A Write Up on Website Development for Small Business

Online Business Development For Beginners

September 24th, 2011

Are you ready to kick off your online business development the right way? You’ll be pleased to know that there are many excellent established practices that can help guide your business from its beginning all the way through a fruitful and long journey of success. While online marketing has many similarities to traditional marketing, there are also many differences, as well as new facets and angles to consider. To properly succeed with online business development you need to understand the ins and outs of online marketing.

The great thing about online business development is that it doesn’t need to cost any money. Yes, there are paid online advertising opportunities, including the popular Google AdWords (a Pay Per Click service). These tools can be successful but aren’t the best place to start, especially when you are on a budget. You have to turn to free methods that can pay serious dividends for the time you put in.

When you’re creating your new website, you have to realize how online content is different from offline content. The content of your website needs to be easily readable and digestible. It should be short and to the point, and it should draw people into it. People skim rather than read online, so you have to find a way to get your point across in less time and in less space. » Read more: Online Business Development For Beginners