If you are starting a computer repair shop, you may have questions about how you can get it off the ground. And if you own an existing computer repair shop, you’re probably constantly on the look-out for new clients. Either way, business development is often an afterthought for many computer repair shops. This oversight can be a huge, business-threatening mistake.
Yes, you will need to have computer skills and basic certifications that allow you to work well with your clients’ systems. But what else will you need to build a computer repair shop that will attract steady, high-paying clients and last far into the future?
The following 3 tips can help you develop a viable business development plan for your computer repair shop.
- Write Down Your Business Plan. Write down a clear business plan that takes into account your goals for your computer repair shop. You also need to decide which problems you will solve and how you will handle day-to-day operations. You need to make important decisions such as whether or not you will sell parts, or just do the repair work. What will your hourly rate be? Will you offer on-going service agreements? You need to set clear parameters for your computer repair shop before a client even enters it. This way, you can stay consistent, be professional and achieve your revenue goals.
- Think about Marketing and How You Will Get Clients. What are the common characteristics and problems of your target prospects, customers and clients? Once you know this, you can easily develop a marketing plan that will speak to these potential clients and their points of pain. Think about which strategies you will use and what your main marketing message will be. You need to diversify and track several strategies at once to find the ones that generate the best results. If you have a specialty or work with a specific industry, you can use this to design a very personalized marketing campaign that will help your computer repair shop stand out from the crowd.
- Don’t Forget About Your People Skills. Even though running a computer repair shop involves a lot of technical work and skills, you need to think about how you can build and add value to relationships. Most successful computer repair shops have very strong technical skills. But what will set you apart is if you can be phenomenal on the repair side and the sales and relationship-management side. The best technicians have good people skills that really help get through major projects and retain clients for many years. In a situation where you are installing a network or doing very complex projects, you will need to coordinate with many vendors and subcontractors. A lot can go wrong if you are not good at account management and communicating with others to get the job done.