Case Example: The Accountant
Kemmie worked for a large national consulting firm. He liked being an accountant. He liked the organized way in which debits and credits fit together. To Kemmie, it was almost like an art form the way one change in the numbers here, had an effect on another number there. When asked to describe the results, Kemmie would write out a complete and thorough explanation of what was happening. He was good at explaining the cause and effect of changes in the financial picture.
Early in his career, one of his reports was published by a major trade publication, and suddenly found himself becoming the firm’s expert analyst. Kemmie began to write more and more case studies, and getting more and more articles published.
The exposure and increased stature the articles gave him made it easy for senior management to market him for more and larger projects. When they needed an expert to analyze the trends in the insurance industry, or explain the benefits of plant expansion, the exposure his articles gave him allowed Kemmie to be called in.
Frequently, while presenting his analysis, Kemmie also got the opportunity to sell as well. He began to leverage his report writing by modifying the same report to fit alternate situations so that it could be presented to more than one publication. Soon he began to use his articles as the basis for speeches. Kemmie soon rose to become head of the regional office for his firm, and a major player in his firm.
When clients hire a practitioner, they want to feel comfortable with that individual. The most common method of satisfying their need for comfort is for them to select a practitioner who is a recognized expert in their field. In the example, Kemmie satisfied that condition. By being a published speaker, and recognized by others in his field, Kemmie achieved the status of being a recognized expert. » Read more: The Case For An Accounting Professional Becoming Published