If you are starting a computer repair shop, you may have questions about how you can get it off the ground. And if you own an existing computer repair shop, you’re probably constantly on the look-out for new clients. Either way, business development is often an afterthought for many computer repair shops. This oversight can be a huge, business-threatening mistake.
Yes, you will need to have computer skills and basic certifications that allow you to work well with your clients’ systems. But what else will you need to build a computer repair shop that will attract steady, high-paying clients and last far into the future?
The following 3 tips can help you develop a viable business development plan for your computer repair shop.
- Write Down Your Business Plan. Write down a clear business plan that takes into account your goals for your computer repair shop. You also need to decide which problems you will solve and how you will handle day-to-day operations. You need to make important decisions such as whether or not you will sell parts, or just do the repair work. What will your hourly rate be? Will you offer on-going service agreements? You need to set clear parameters for your computer repair shop before a client even enters it. This way, you can stay consistent, be professional and achieve your revenue goals.
- Think about Marketing and How You Will Get Clients. What are the common characteristics and problems of your target prospects, customers and clients? Once you know this, you can easily develop a marketing plan that will speak to these potential clients and their points of pain. Think about which strategies you will use and what your main marketing message will be. You need to diversify and track several strategies at once to find the ones that generate the best results. If you have a specialty or work with a specific industry, you can use this to design a very personalized marketing campaign that will help your computer repair shop stand out from the crowd. » Read more: Computer Repair Shop Business Development Tips