If you’re reading this, you’re probably deciding whether or not to join the Empower Network. Frankly, with all the hype and buzz going on about it, not looking at it is almost impossible. With that said, it’s tempting to get sucked in and join without doing any due diligence. In this review, you’ll learn what the Empower Network is, who’s behind it, and how it works. You’ll also learn a critical mistake that many are making and how you can avoid it like the plague. Ready? Let’s get started!

Who Is The Empower Network?

First and foremost, it’s important to have an understanding of who is behind The Empower Network. The Empower Network is the creation of David Sharpe and David Wood. Launched in November 2011, the Empower Network has ‘gone viral’, and is taking over the Internet. At one point, the Empower Network made the ‘What’s Hot’ list on Alexa.com. As of this writing, it has an Alexa ranking of 2,770, which is absolutely remarkable considering that it has only been around for 30 days.

As far as the co-founders go, they both have exceptional track records in the industry, specifically in the online marketing arena. David Wood is a true guru marketer. He tells his story of starting, and struggling, in Network Marketing while living in a van in Hawaii. He has gone on to become the top recruiter in his primary company, as well as a top producer in one of the largest Attraction Marketing communities online today. David Sharpe also explains his ‘rags to riches’ story as being one that has gone from being a overworked and underpaid construction worker working in the hot Florida sun to being recognized as one of the top copy writers in the industry. While they both have different leadership styles, together they have dynamic synergy. Personally, I like the transparency they provide, which I believe comes from the years of struggling in the industry they both endured.

What Is The Empower Network?

Contrary to what many think, The Empower Network is not a network marketing company. In fact, it’s nothing more than a viral blogging platform sold through affiliates. As a marketer, why do you need a blog? Because, by far, the most effective way to brand yourself, generate leads and sell stuff online is through a personalized blog.

When you sign up, you receive a fully functioning wordpress blog. This is a true ‘plug and play’ system. When you become a member for $25 a month, you instantly have access to a highly optimized blog, complete with lead capture page and sales funnel. You can start blogging immediately! The great thing that few realize is that the Empower Network already has a higher page rank than someone who starts their own personal blog. Having a higher page rank will result in your blog posts being ranked higher and faster on the search engines. A person who has NEVER blogged at all can use this system! And because it’s a ‘plug and play’ platform, you don’t have to fiddle with complicated plug-ins or learn all types of different header tags. » Read more: Empower Network Review – Don’t Join Before You Read This Detailed Review!