Look around as you walk by people on the streets, sit next to people on the bus or train. You are probably looking at users of a mobile device. Mobile devices have become so common these days many people report using cell phones as their primary phone lines, unlike the past when home phones were common and mobile devices were rare. From the child in primary school to the older adult it is likely that a mobile phone or pad could be found any time of the day or night whether the person is awake or asleep somewhere nearby.
Mobile devices are so widely utilised even a person driving a car can be seen using safety accessories such as earpieces to avoid having to suspend use of a mobile device while they drive. As mobile devices become more common so does mobile advertising. Years ago advertising was done effectively through flyers, telemarketing, local phone directories, billboards and emails. Well flyers get tossed away, telemarketers must contend with “do not call list” many people don’t even bring the local phone directory in from the mail these days, billboards are expensive to obtain and maintain without supplemental advertising methods and emails are often “spammed”. Think about it, the objective of advertising is to maximize the number of people who will see your ad and peak their interest. What better way to capture a person’s attention than with the one device that monopolizes people’s free time. People tend to be addicted to mobile access as more and more upgrades become available.
Mobile advertising is a grand concept because it eliminates the competition while targeting its audience. When an advertisement is sent through mobile advertising the only competition it has is itself. There are no unrelated banners, logos or pop-up ads to distract the receiver. The mobile ad focuses on related product and services. The ads usually allow the person to search additional related topics, products or services. It keeps the receiver focused on the topic at hand and maintains interest directed towards promoting the goods or services.
A mobile ad also allows the receiver to have questions answered regarding the ad itself through either a frequently asked question section or a free phone support line. When a mobile ad is viewed it affords the receiver the opportunity to purchase the goods or service before exiting the ad. Ads that are generated outside of the mobile device require that the receiver take an extra step after viewing the ad. The viewer must either make a phone call or fill out an order form. The danger in that form of advertising is that you may lose the receiver’s interest between reading the ad and finishing the ad. A mobile advertisement keeps the receiver’s interest and occupies their time from beginning to end. Because there is no need to leave or discard the mobile ad products advertised mobility tend to turn into sales, commitment for the goods and services or a commitment to follow up for more information.